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Our vertically integrated model covers agricultural sourcing

25,000+MT  Annual IQF vegetable capacity

Risesun Qianyu is dedicated to building a modern, integrated agricultural supply chain that connects farms directly to end markets.

Through advanced processing systems and a well-established cold chain, we ensure vegetables are processed and frozen at peak freshness, preserving their natural quality, color, and nutritional value.

Private Label Planning

Private Label Planning: Packaging Options and Common Pitfalls

Private label frozen vegetables can be a strong growth category, but many launches fail due to packaging and planning gaps rather than product quality.

Key considerations:

1) Packaging formats: Retail bags, stand-up pouches, foodservice bulk bags, or branded master cartons.
2) MOQ planning: MOQ depends on packaging material, print method, and case pack. Align MOQ with forecast and distribution ramp.
3) Artwork and compliance: Nutrition panels, ingredient statements, country-of-origin rules, and claims must be validated early.
4) Case pack logic: Poor case pack decisions lead to warehouse inefficiency and retailer penalties.
5) Timeline discipline: Packaging lead times can exceed product lead times—plan packaging procurement and approvals early.

A reliable supplier should provide a private label checklist and timeline that integrates procurement, production, QA release, and logistics.

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